Most hotel lobbies are designed to be efficient. But the most successful lobbies do something else entirely: they invite people to pause. In an era where guests photograph, share, and remember spaces as much as they occupy them, engagement is no longer a soft metric. It directly affects brand recall, dwell time, and the perceived value of a property. One of the most effective — and often misunderstood — ways to increase engagement in hotel lobbies and public spaces are sculpt

Walk through enough newly opened hotels and you’ll start to notice a pattern. The renderings were ambitious. The concept was striking. The budget was approved. And yet, the finished feature piece — the one meant to anchor the lobby or arrival experience — feels diluted, compromised, or quietly disappointing. This isn’t a failure of creativity. It’s a failure of translation.